We're on a mission to reinvent on-the-go gear that's better for people and the planet.
Way better.

As a Certified B Corp, how we treat people and the planet is just as important as the bottom line. With this globally recognized credential, WAYB meets the highest standards of social and environmental performance and joins the global movement to use business for good.

The car industry is weighed down by bulky gear that's poorly designed and destined for the landfill.
We designed the Pico to be 100% recyclable.

WAYB's recycling program, in partnership with carseatrecycling.com, ensures Pico's journey doesn't end when it's done with its adventures.

100% of Pico's components get recycled

Materials are reintroduced into the supply chain

You get a $30 gift card to WAYB.com


WAYB limits the use of plastic in products & packaging. When it is used, we source recycled or recyclable plastic without compromising on quality and safety.

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Infinity (and beyond)

WAYB's AeroWing™ aluminum is aerospace-grade (same kind used in rocket ships!) and is infinitely recyclable through WAYB's recycling program.

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No PU (ew!) foam here. When foam must be used, we source foam that is more durable, heat-resistant, and trusted for use in aerospace adventures!

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No Baaa'd Wool

AstroKnit™ is a wool-polyester mesh that creates a comfy seat without foam & fabric. Plus, our wool is sourced from Responsible Wool Standard (RWS) certified suppliers, protecting sheep and the land they graze on.

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WAYB was born to do things better. Way better.

Better for people,
better for the planet.
Way better.

We strive to use best-in-class materials to reduce our carbon footprint, and when they don’t exist, we pioneer processes to innovate better ones – for kids and the planet they stand to inherit.

Follow Along on our adventures @hellowayb