We’re on a mission
to reinvent on-the-go
gear that's better for
people and the planet.
Way better.

Products designed with the planet in mind.
Recycle Pico

Way Better

We strive to use best-in-class materials to reduce our carbon footprint, and when they don’t exist, we pioneer processes to innovate better ones – for kids and the planet they stand to inherit.


WAYB limits the use of plastic in products & packaging. When it is used, we source recycled or recyclable plastic without compromising on quality and safety.
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Infinity (and beyond)

WAYB's AeroWing™ aluminum is aerospace-grade (same kind used in rocket ships!) and is infinitely recyclable through WAYB's recycling program.
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No PU (ew!) foam here. When foam must be used, we source foam that is more durable, heat-resistant, and trusted for use in aerospace adventures!
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No Baaa-d Wool

AstroKnit™ is a wool-polyester mesh that creates a comfy seat without foam & fabric. Plus, our wool is sourced from Responsible Wool Standard (RWS) certified suppliers, protecting sheep and the land they graze on.
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The car seat industry is weighed down by bulky gear that’s poorly designed and destined for the landfill.

WAYB’s recycling program, in partnership with carseatrecycling.com, ensures Pico’s journey doesn’t end when it's done with its adventures.
Send in Pico
100% of Pico’s components get recycled
We recycle it
Materials are reintroduced to the supply chain
You get a $50 gift card
You get a $30 Gift Card to WAYB.com
WAYB was born to do things better. Way better.