Privacy Policy

Privacy Policy

Updated as of November 8, 2022

Welcome to the WAYB website, operated by WAYB, Inc. and located at (the “Site”).  WAYB (“we,” “our,” or “us”) is a US company and this website operates in the US for US consumers. We are committed to protecting the privacy of our online visitors.  And we believe that you have a right to know what information we collect from you and how we protect your privacy. So we have created this Privacy Policy to let you know what to expect when you interact with us. This Privacy Policy is designed to explain how the Site collects, uses, and shares Personal Information (information that can be used to identify you).  By using this Site, you are agreeing to this Privacy Policy.

This Privacy Policy is subject to and incorporated by reference our Terms of Service.


Information You Provide To Us.

When you use our Site, we collect the information you choose to share with us.  For example, we collect Personal Information when you create an account, request customer support, or otherwise communication with us.

The types of information we may collect include your first and last name, email address, mailing address, location information, and any other information you choose to provide.

We do everything possible to make sure you have an exceptional shopping experience. If you contact us in person, by phone (calling or texting), email, instant message (including Facebook messenger), live chat, through social media, or by some other means we may keep a record of your contact information and the content of the communication for later reference. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.


Information We Collect Automatically.

When you access our Site, we also may automatically collect certain information about you, including the following:

  • Cookies: Like many websites, we use cookies to help our Site function properly. Cookies are small text files that are deposited on your device. We use cookies to remember user log-in details, provide secure log-in and collection statistics to optimize functionality of our Site. It may be possible to disable some cookies through your device or browser setting. To the extent we use Google or Facebook for advertising purposes on our Site, please see these links provided by the respective companies for opt-out purposes: Google/Facebook. Please note, however, that certain features of our Site may not be available if cookies are disabled.
  • Pixels or Web Beacons: We use pixel tags or web beacons, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server.
  • Device Information: We automatically collect information about the computer or mobile device you use to access our Site, including IP addresses or other unique identifier information (“Device Identifiers”). A Device Identifier is a number that is automatically assigned to your device when you access our website or servers, and our computers identify your device by its Device Identifier. We may use a Device Identifier, among other things, to administer the Site, help diagnose problems with our servers and gather broad demographic information.
  • Additional Information: We may also collect information about your use of the Site, including the type of browser you use, access times, pages viewed, and the address of the website you visited before navigating to the Site.


How We Use Your Information.

By providing personally identifiable information to us, we are better able to match your interests. The purposes for which we may use your Personal Information include:

  • To identify users, to fulfill orders, and to reply to your questions, comments, and requests;
  • For internal business purposes, such as auditing, data analytics, and research to create, develop, operate, deliver and improve our Site, services, and customer communications;
  • To communicate with you about our new products, services, offers, and events;
  • To process payments authorized by you; and
  • To protect and defend our rights and property, including by way of legal proceedings, and to comply with regulatory requirements.


How We May Share Your Information.

We may share your Personal Information in a limited number of circumstances, including:

  • With Our Third-Party Service Providers: We share Personal Information with third parties involved in the process of providing services to us or you or performing functions on our behalf (including payment processing). Those third parties are only permitted to use your Personal Information for the purpose that it has been provided and may not disclose it to any other third party except at our express direction and in accordance with this Privacy Policy.
  • To Protect Our Interests & Comply with the Law: It may be necessary – due to applicable law, legal process, or litigation – for us to disclose your Personal Information, e.g., to government or law enforcement authorities.
  • Business Transition: In the event of a proposed or actual purchase, any reorganization, sale, lease, merger, joint venture, assignment, amalgamation or any other type of acquisition, disposal or financing of all or any portion of our business or of any of the business assets or shares (including in connection with any bankruptcy or similar proceeding).
  • Other Parties Where We Believe Necessary or Appropriate: We may also disclose your information (i) where we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (ii) in the good faith believe that disclosure is otherwise necessary or advisable.

We also may use and disclose anonymized information in any manner permitted by applicable law.



Due to the nature of WAYB’s business, our Site is not directed to minors, and WAYB does not knowingly solicit, collect, use, or disclose Personal Information from children under 13 years of age.  If we become aware that we have knowingly collected Personal Information from a child under the age of 13, we will delete such information from our records.


Do-Not-Track Disclosure.

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. WAYB does currently recognize and respond to browser-initiated DNT signals.

Your California Privacy Rights

If you are a California resident, you may request information from us once a calendar year about the customer information we shared, if any, with third parties for their own direct marketing purposes. To submit a request, please email us at or contact us at:

WAYB, Inc.


2801 Centerville Rd., 1st Floor

Wilmington, DE 19808


Protection of Personal Information.

WAYB takes the security of Personal Information provided to us very seriously, and we endeavor to take reasonable steps designed to protect your Personal Information.  We maintain physical, electronic, and procedural safeguards to guard your personally identifiable information. Unfortunately, no data transmission over the Internet or storage of information can be guaranteed to be 100% secure.  As a result, while WAYB strives to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to WAYB, and you do so at your own risk.


Users Outside the US.

WAYB is a US company and this site is meant to serve US consumers. We do not advertise or market to consumers outside of the US and we do not intentionally collect data from individuals outside of the US.  If you are outside the US and have questions about this website, you may contact us at


External Links.

Our Site may contain links to third-party sites that are not owned or operated by WAYB. This Privacy Policy only applies to WAYB and does not apply to any third-party sites. WAYB is not responsible or liable for the privacy practices or content of such other websites, even if our name or logo appears on the screen. We recommend that you review the privacy policies on third-party sites before you use any services or programs they offer.


Updating this Privacy Policy.

We may update this Privacy Policy from time to time without advance notice. Accordingly, we encourage you to periodically check for updates to this Privacy Policy. We will identify the date the Privacy Policy was last updated at the beginning of the policy.  We will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy.  If we make any significant changes in the way we use your Personal Information, we will alert you by posting a prominent notice when you visit our Site.


Questions or Concerns.

If you have any feedback, questions, or comments about our Privacy Policy, please send a detailed message to, we will make every effort to resolve your concerns.