TURNING THE STATUS QUO UPSIDE DOWN
WAYB was started to help parents get out in the world, without compromising on beautiful design or sustainable materials.
Founders Tio, Michael, and I.S. learned to make rugged yet portable gear while creating technical products for brands like Patagonia, Kelty, and Black Diamond. They wanted to bring the same principles to the baby gear industry.
Their first product, the Pico travel car seat, was born when they noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, they created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth.