WAYB Launches Indiegogo for Pico™ Travel Car Seat and Raises $100,000 in First Two Hours
Outdoor industry experts behind WAYB aim to disrupt the baby gear space starting with aluminum-based, 8-pound car seat.
South Pasadena, CA: WAYB launched pre-orders of its first product release—the WAYB Pico™ “on-the-go car seat”—with an Indiegogo campaign late on October 15, 2018. The campaign met 100 percent of its initial $50,000 goal in the first hour and 200 percent of its goal after two hours.
“The first hours of WAYB’s Indiegogo campaign exceeded all of our expectations,” said Tio Jung, CEO of WAYB. “We feel validated that the Pico travel car seat is solving an unmet need in the U.S. market for families who love to travel and need a better, more portable solution.”
WAYB is a new venture from longtime outdoor industry manufacturing and retail experts, Tio Jung, I.S. Jung and Michael Crooke, a former CEO of Patagonia. The South Pasadena-based team incepted the idea for the WAYB Pico™ after noticing how often parents struggle with car seats while traveling and they aim to focus on performance, sustainability and adventure to redesign several family products.
The WAYB Pico™ is an ultralight and compact design made of aerospace-grade aluminum and high-performance mesh—materials that are healthier for kids and more earth-friendly. Weighing in under 8 pounds, the Pico™ is ideal for parents and caregivers navigating planes, rideshare, rental cars and carpools—it is also designed for everyday use. The Pico™ meets and exceeds U.S. safety standards regulated by the Federal Aviation Administration and National Highway Traffic Safety Administration.
WAYB Pico™ Travel Car Seat Fast Facts
- Less than 8 pounds, foldable seat
- Aerospace-grade aluminum, high-performance mesh
- Forward-facing only, 5-point harness
- For ages 2-5, 22-50 pounds
By participating in pre-orders on Indiegogo, people will get the lowest price available on the WAYB Pico™. The WAYB Pico™ is only available to ship in the U.S. with delivery expected in February 2019. WAYB’s Indiegogo campaign will also raise funds for families in need with travel requirements via three nonprofits: Miry’s List, Alexandria House and Emilio Nares Foundation.