WAYB Becomes a Certified B Corp!

This Earth Day, WAYB is proud to share that we are a Certified B Corporation, joining the coolest club on the planet (by our standards, at least)! B Corps meet the highest verified standards for social and environmental responsibility, and we’re honored to join a global movement and esteemed network of companies using business as a force for good.

When WAYB was founded over six years ago, it was based on the idea that we could create products that were “way better” and go “way beyond” what is expected of a company. In fact, that’s what sparked our brand name - WAYB! From the very beginning, we set out to create better products, made with minimal plastic and foam. This led to the creation of innovative, sustainably-sourced materials, like our proprietary AstroKnit™ mesh made with RWS-certified wool. It also inspired our in-house recycling program for our 100% recyclable Pico portable car seat.

However, we didn’t stop there. WAYB pursued B Corp certification to ensure our business values, centered around care for people and the planet, met the highest standards of social and environmental performance, transparency, and accountability. B Corp’s holistic assessment evaluates companies on a range of factors – from employee benefits and charitable giving to supply chain practices and input materials. It’s a rigorous, multi-year process that includes a detailed audit and a legal change in corporate governance structures to account for all stakeholders, not just shareholders.

While we celebrate this milestone this Earth Day, we know this is just the start for WAYB and the first (major) step on our road to sustainability. Every three years, WAYB will undergo a verification process to recertify, further confirming these standards are met and ensuring we’re focused on continuous improvement and long-term resiliency.

Learn more here and check our blog from time to time to follow our journey! In the meantime, know that your support for WAYB furthers our commitment to innovate products that are better for parents, future generations, and the planet they stand to inherit.

And for that, we thank you for being a force for good.