7 Moments That Made Our Summer Photo Shoot Unforgettable

This summer, we set out to capture what it really looks like to travel lighter, freer, and with less stress — thanks to the right gear. Our recent photo shoot in Los Angeles brought that vision to life, following two real families, including one from our very own WAYB team, as they took on a two-day travel journey using our Pico travel car seat and lightweight bag collection.

Here’s how we brought the magic of real family travel to the screen:

1. Showing the Full Travel Journey

From airport drop-off to hotel check-in and beyond, we documented every step of the travel day. The goal? To highlight how WAYB helps families move through travel with more ease, even when little ones are in tow.

2. Featuring Real Families (Including Ours!)

Authenticity is everything. That’s why we cast a real family from the LA area and a family from the WAYB team. Watching them interact, laugh, and navigate travel as a unit made every moment feel relatable and honest — just like parenting.

3. Capturing the Power of Lightweight Gear

Traveling with kids isn’t always easy, but your gear shouldn't make it harder. We focused on the Pico travel car seat and our soft goods collection to show how lightweight, compact essentials can transform a stressful travel day into a more spontaneous adventure.

4. A Side-by-Side Comparison (Without Saying a Word)

Throughout the shoot, we found natural ways to show how Pico compares to traditional car seats. While other parents may be weighed down (literally), our families moved effortlessly through terminals and sidewalks — with a car seat that's under 8 pounds and folds into a backpack.

5. Partnering With a Trusted Creative Team

This shoot was produced in partnership with Nomads, our long-time creative agency based in LA County. They’ve helped shape WAYB’s visual storytelling since the beginning, and they brought our summer campaign to life with color, clarity, and creativity.

6. The Details That Matter

From golden-hour shots in a hotel courtyard to candid moments while wrangling snacks and boarding passes, we captured those in-between moments that every parent knows too well. The gear supported them — but the focus stayed on what matters most: the memories.

7. Inspiring Future Adventures

More than anything, this shoot reminded us why we do what we do. We want families to feel confident traveling together, knowing that their gear is one less thing to stress about. Because when your travel car seat is this easy, adventure feels just a little more possible.