Who are your founders?

As a kid product company, we think about parents all day, every day. So we like to think of our founders as our parents. Kind of a “my three dads” situation.

Our CEO, Tio Jung, combines his background in design and business to lead WAYB, and with three kids of his own he loves to create beautiful products and innovate ways to make parenting easier.

Michael Crooke is the former CEO of Patagonia and other mission-driven brands, and a former Navy SEAL. He currently teaches MBA students to think about people and the planet, not just profits.

I.S. Jung, Tio’s dad, is an engineer who manufactures the world’s best gear for premium outdoor brands. He’s built his reputation in the outdoor industry on an intense commitment to quality and safety, and innovative use of aluminum and technical fabrics.