Better for People
Safer & Healthier
Way Better
Beautiful Design. Guaranteed Quality. Thoughtful Features.
Better for the Planet
Responsibly Made.

Our Values

Commitment to People
We create a better future for everyone by pioneering products and processes that are better for kids and the planet they stand to inherit.
Care for the Planet
We use best-in-class materials and practices to reduce our footprint, and when they don’t exist, we use our expertise to innovate better ones.
"Could We" Culture
We constantly question the status quo and look for improvements, with a bias towards testable actions.
Humble Transparency
We will challenge ourselves to set and meet ambitious goals, sharing our successes, and setbacks, along our journey.