We reinvent on-the-go gear
for family adventures, big and small.

Commitment to People

We create a better future for everyone by pioneering products and processes that are better for kids and the planet they stand to inherit.

Care for the Planet

We use best-in-class materials and practices to reduce our footprint, and when they don’t exist, we use our expertise to innovate better ones.

“Could We” Culture

We constantly question the status quo and look for improvements, with a bias towards testable actions.

Humble Transparency

We will challenge ourselves to set and meet ambitious goals, sharing our successes, and setbacks, along our journey.

Oh hi! We're WAYB. Rhymes with baby.

We're here to champion family travel, and make it easier.

WAYB is a new company founded by the makers of the world’s best outdoor gear. Our team is full of parents who loved to travel before we had kids, but now that we have wee ones… we still love to travel! Travel is just part of who we are and we aren’t going to park it at home just because we have junior humans.

Our founders learned to make rugged yet portable gear while creating technical products for some of the world's most-loved outdoor brands. They wanted to bring the same principles to the baby gear industry. WAYB was started to help parents get out in the world, without compromising on beautiful design or sustainable materials. Our first product, the Pico travel car seat, was born when Tio and his dad noticed parents lugging bulky car seats through airports. By using innovative design and aerospace-grade aluminum, they created a super strong, ultralight travel seat that’s as easy on parents as it is on the earth.

Our Founders

Tio Jung

Co-Founder & CEO

Michael Crooke

Co-Founder & Chairman

I.S. Jung

Co-Founder & Chairman